Directions: Use this as a guide when talking to potential clients.
It is not a substitute for diving deeper into understanding ENROLLMENT MAGIC, but it will help you learn the material faster, keep you on track, and get quicker results. This information is influenced by an incredible coach named Christian Mickelsen, along with our personal experience and excellent results, without any of the sales-person ick!
3 Simple Steps to Creating an Enrollment process that flows like MAGIC!
STEP #1 - GIFT
The first step is to INVITE someone into a GIFT SESSION with you.
Here is an example e-mail. I have found that these invitations are best done in writing. Not always, but most of the time.
You have mentioned your desire to dive deeper into the work that I do. So, here’s is what I’d love to do: offer you a FULL 90 minute GIFT sacred session. In this, we will dive into your current reality, and what might be slowing you down, standing in your way or sabotaging your actual experience.
We then will get super clear on WHAT you’d like to create, and the HOW, the feels, of this creation.
Finally, we will map out a dynamic experience together that will serve this mission.
If this is a HOLY YES, let us know and we will send you our soonest avails for this deep dive
In the loving,
Once they say YES!!! - send 2-3 times that are available in your calendar. This can be on the phone, in person, or on zoom.
Step #2 - ALIGN
Goals & What They Mean/ What They Are Worth:
Tell me a little bit about yourself (or if you are a business coach, “tell me a little bit about your business”, of if you are a relationship coach, “tell me a little bit about your relationship”, etc.)
If you could wave a realistic magic wand, where would you like (your business, relationship, health, etc) to be in the next 6 months to a year?
If you had that in just the way that you’d like to have it, what would that do for you?
What would be the best part about it?
Challenges & Their Impact/Cost:
What do you think could be slowing you down, standing in the way, or stopping you from having all of (list their goals from Question 2)?
What else do you think could be slowing you down, standing in the way, or stopping you? (Repeat until they don’t have anything else).
What impact do you think these challenges are having on your (business, relationship, etc.)?
What impact are these challenges having in other areas of your life?
How long have these challenges been going on?
What’s the worst part about these challenges?
STEP #3 - SELL
The Turn-Around/Light at the Endof the Tunnel:
If you could turn all these challenges around and flow freely toward your goals, what would that do for you?
What would be the best part about that?
What have you found most valuable about our time together so far?
I have a program designed specifically to help people overcome these sorts of challenges and achieve these kinds of results. Would you like to hear a little bit about it?
ONLY WHEN THEY ALIGN - when they SAY YES, do you enter into SELL. If it is NOT a match for you, or it feels like they are NOT ready, be 100% honest and transparent with this. The only misfortunes/ “not-success cases” that I’ve had with clients are when I have said yes to a coaching relationship, when I did not feel it was 100% in alignment for ME.
How you Help Them
Explain how your coaching works (use the 5 part coaching methodology & relate it back to their goals & challenges)
Check in to see if they are with you –“Does this make sense?” “Would that be valuable to you?”
OPTIONAL - Explain your guarantee (30-day “Total Happiness” guarantee)
Explain your fees ($XXX/month, $YYY/Full Pay, etc.)
Which of these options feels like the best fit for you?
Would you like to give it a try?
Great. Let me get you entered into the system. (PayPal, Venmo, Check, Credit Card. Only suggest what you can receive, NOW. If they ask to pay with a credit card, but you do not have a system for that, suggest the systems you DO HAVE to receive funds.)
If someone isn’t ready to move forward now, help them overcome their fear and see if they are ready to move forward after that.